Politics of Advertising

Are companies responsible for where their paid advertisements are placed in this age of digital media? Twitter user @slpng_giants believes they do.  And so do their (quickly increasing) followers. You may have heard about Kellogg’s pulling their ad from website Breitbart for their ties to white supremacists.  It has led to a boycott of the … Read more

Daily Getaways 2016 Valuation

Daily Getaways 2016 Valuation

Daily Getaways 2016 Valuation

The US Travel Association is once again running its Daily Getaways promotion.  Beginning April 4 there will be a different offer for a limited time each day.  As was the case last year, there is no added discount for using an Amex card as there has been in previous years.  You can find discounts on rental cars, hotels, and theme parks.  In this post I calculate the Daily Getaways 2016 valuation for the hotel offers.

Likely the most popular offers will be for the hotel stays that, for the most part, come in the form of loyalty points.  Below I have created a grid that shows the cost per point for each of the hotel point offers.

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