When I clicked through the ad I found that Alaska has an entire web page on their site devoted to discounts to various LGBTQ Pride events. The discounts are short term (I’m assuming only over the Pride weekend/event) and relatively small (7% or 10%), still a nice acknowledgement and support of the LGBTQ community.
Clearly Alaska has made promoting equality as a company a priority; they score a perfect 100 on the Human Rights Campaign’s Corporate Equality Index. Alaska is one of only five airlines to score a perfect 100.
Alaska has been a sponsor of the Seattle Pride for a number of years. They are also progressive in their recognition of same gender relationships/marriages and insurance practices.
If you were wondering, the five airlines that scored a perfect 100 were Alaska, American, JetBlue, United and Virgin. Boeing also scored a perfect 100. Check out the full report.