Alaska Airlines + Virgin America Press Conference Yesterday (December 14) Alaska Airlines announced the purchase of Virgin America. So far the language the airlines are using is a lot about partnership and “joining forces”. This is a departure from other acquisitions, such as the recent takeover of US Airways by … Read more
Alaska + Virgin Merger Ad Campaign Alaska Airlines has a history of nice ad campaigns. Virgin America, on the other hand, tends to be a bit less conventional. Today, in hoping to merge the two brands, Alaska and Virgin introduced their new Different Works ad campaign. It’s a little bit … Read more
Future of Mileage Plan and Elevate loyalty programs Starting on Monday, December 19, Alaska will begin to allow Mileage Plan members to earn miles on Virgin America flights. Likewise, members of Virgin America Elevate will be able to earn points when flying Alaska. It has not yet been announced if … Read more
There has been much chatter in the blogosphere regarding the JetBlue #GoForthWithJetBlue Points Match promotion. I won’t go in to the details as you can find detailed info here here or here. Many are using rather strong language including calling it the most exciting promotion of the year. The JetBlue #GoForthWithJetBlue Points Match Promotion (details) … Read more