While browsing Facebook I came across a sponsored post by Alaska Airlines which is rather common. The focus, gay travel, was new. Or at least I hadn’t seen it before.
When I clicked through the ad I found that Alaska has an entire web page on their site devoted to discounts to various LGBTQ Pride events. The discounts are short term (I’m assuming only over the Pride weekend/event) and relatively small (7% or 10%), still a nice acknowledgement and support of the LGBTQ community.
Clearly Alaska has made promoting equality as a company a priority; they score a perfect 100 on the Human Rights Campaign’s Corporate Equality Index. Alaska is one of only five airlines to score a perfect 100.